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Motel Teddy
Motel Teddy draws from Theodore Roosevelt’s nature conversation and traditional motel imagery to create a brand identity. The problem Motel Teddy wants to solve is the need for a discount motel for outdoors enthusiast who value physical wellbeing. The logo uses Roosevelt’s famous imagery, and motel inspired typography to create a welcoming environment for outdoors travelers. Each motel is organized into one of seven regions to offer stops outside of national parks, each with their own unique logo.